The Michelin Primacy 5 energy and Michelin Pilot Sport 5 energy tyres are now available in Malaysia. The former is touted as a triple-A tyre with the longest life in its segment, while the PS5 energy is a double-A tyre inspired by motorsport heritage and engineered for a new era of energy-efficient performance.
“These new tyre ranges deliver energy efficiency across all applications while maintaining sustainable performance from the first to the last mile, reinforcing Michelin’s commitment to safer, more efficient, and more sustainable mobility,” said Florentin Odenwald, MD of Michelin Malaysia, Singapore and Brunei.
“The Malaysian automotive landscape is changing rapidly, with EV adoption accelerating, SUVs dominating the roads, and drivers expecting more from every component of their vehicle. The tyre ranges from Michelin are our direct response to that shift. With the Michelin Primacy 5 energy and Michelin Pilot Sport 5 energy, we are ensuring that as the market evolves, Malaysian drivers are not left behind,” he added.
The tyremaker says that the Primacy 5 energy achieves the highest European A-label rating for external noise, wet grip and rolling resistance. It also delivers with ‘exceptional longevity that translates into more mileage for both fuel and electric vehicles’.
The quietness and comfortable ride comes from Michelin’s Silent Rib Gen-3 and Piano Acoustic Tuning tech, which also promises to minimise noise on worn tyres. MaxTouch maximises contact with the road and evenly distributes the forces of acceleration, braking and cornering to extend tread life, without compromising safety.
Meanwhile, Slim Belt features thinner top belts with less raw materials (at equivalent strength) that improves fuel consumption or battery range for EVs. This is combined with the high-performance Energy Passive 2.0 compound that for tyre longevity. Available in 19 sizes for 18- to 21-inch wheels, the Michelin Primacy 5 energy is priced from RM614 to RM1,624.
The Michelin Pilot Sport 5 energy is the company’s first sport tyre with double European A-label rating for wet grip and rolling resistance. It claims to deliver dynamic handling and enhanced driving pleasure while reducing energy consumption, ‘redefining what responsible performance means for modern vehicles’.
Michelin Dynamic Response ensures optimum transmission of steering control onto the road, while Piano Acoustic minimises noise and MaxTouch that maximises contact with the road evenly. This model also has Slim Belt. Michelin Bi-Compound features Grip Adaptive compound in the centre for superior grip, and Energy Passive compound on tread shoulders to reduce energy consumption.
Available on both tyres is the 360-degree application of the Michelin Premium Touch technology, covering the entire sidewall circumference to create an ‘exceptionally luxurious’ visual effect. Thanks to the French company’s patented tech, a velvet-effect microtexture reveals a refined matte black finish, ‘perfectly harmonising with the elegance of the vehicles on which the tyres are fitted’.
The Michelin Pilot Sport 5 energy is available in 17 sizes for 18- to 21-inch wheels, with retail prices ranging from RM930 to RM2,006.
GALLERY: Michelin Primacy 5 energy
GALLERY: Michelin Pilot Sport 5 energy




































































































































































































































































































































































































































